The Africa Movie Academy Awards, popularly known as AMAA and The AMA Awards, are presented annually to recognize excellence among professionals working in, or non-African professionals who have contributed to, the African film industry. It was founded by Peace Anyiam-Osigwe and is run through the Africa Film Academy. The awards are aimed at honouring and promoting excellence in the African movie industry as well as uniting the African continent through arts and culture. The award presentation is attended by numerous media representatives, celebrities, politicians, journalists, actresses and actors from all across the world. The AMA Awards are widely considered to be Africa’s most important film event and the most prestigious film award in Africa.